It all got started when Allison and Jacob were awaiting the arrival of their son, Hewitt.  When trying to think of a way to document and measure his monthly growth during his first year, a name pennant that a friend had DIY'd came to mind.  After creating a pennant for their son, Allison began creating them for friends and friends of friends, etc. until finally Eventide Pennant Co was founded in 2019. 
Allison goes to work creating pennants in the evenings after she's done with her full time day-job as an elementary P.E. teacher.  EPC is truly a family run business as Jacob serves behind the scenes by processing orders, cutting background felt, managing inventory, snipping loose threads, etc.
Allison and Jacob currently live in St. Louis, MO with their 2 kids, Hewitt and Annie Drew.